How a Bradford Group helped alter industry and pany perceptions for a loan provider that is leading
Lots of people depend on small-dollar loans which will make ends satisfy. Advance Financial could be the leading provider of the loans in Tennessee and it is quickly expanding its footprint nationwide through its online platform. It faced two challenges:
Advance Financial looked to the Bradford Group to acplish the goals that are following
- Position Advance Financial as a great location to work
- Position it as being a well-run, Tennessee-based business run by вЂreal individualsвЂ™ who care about those who work in need
- Differentiate it through the payday loan/title loan business that is stereotypical
- Demonstrate that Advance Financial is superior in assisting employees deal with short-term economic challenges that will otherwise develop into long-lasting catastrophes
- Show just how Advance Financial improves the munities it serves
We started this work by interviewing people in the pany вЂ“ at all known amounts, like the shop degree вЂ“ to learn the panyвЂ™s culture and unearth tale some ideas. Our objective would be to create a listing of good tale principles that would acplish the objectives above. We might then pitch these basic suggestions to regional and trade news.
Utilizing the negative stigma connected with Advance FinancialвЂ™s industry, it had been essential for us to throw the pany when you look at the most readily useful light feasible. We did this by focusing on reputable economic and company magazines with media Massachusetts online payday loans pitches and press announcements that detailed Advance FinancialвЂ™s unique views on and methods for customer care, worker relations and munity partnerships that have managed to get a effective pany. Furthermore, we shared pany that is general to help keep the general public apprised of the success.
We additionally attracted focus on Advance FinancialвЂ™s numerous munity partnerships and philanthropic efforts, such as the work of the charitable supply, the Advance Financial Foundation. (さらに…)